On Sept. 9, 205 Mercedes-Benz Smarts cars were sold out within three and half an hours on TaoBao, China's largest online retailer. This event also sets a new record for the higest transactions in a shortest time span in China online shopping industry.
The first car was sold after 24 seconds, 55 cars were sold after six minutes and 205 cars were gone after three and a half hours, according to People’s Daily News.
Mercedes-Benz (China) said, "Taobao has more than 200 million registered members, most of them are young generation consumers, while Mercedes-Benz smart is a leader in urban trends and creative life style, and we look forward together to create a unique Taobao car sales methods. Mercedes-Benz will work close with Taobao to introduce its latest vehicle model to the Smart fans in China.
Geely, the campany just acquisited Ford's Volvo with 1.8 billion US dollars, plans to sell its cars on Taobao earliy next year.
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