Chinese e-commerce giant Alibaba has just acquired Auctiva, a California tech company which develops tools for eBay retailers. Although terms of the deal were not disclosed, its chief, David Wei, told the newspaper that Alibaba has set aside $100 million for deals of this kind.
This deal follows Alibaba’s recent acquisition of U.S. e-commerce tech company Vendio Service. Auctiva provides a variety of listing, marketing and management tools as well as image hosting and storefronts to sell on online marketplaces like eBay.
Alibaba Group says that the deal will help provide tools and resources for North American SME looking to leverage e-commerce. Auctiva’s technology and service will be integrated with Alibaba’s online marketplace.
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